How to Brief Your Ad Agency. In the fifth episode of Hi! BPD Healthcare Insights, Partner/Creative Director Ward Parker and Account Manager Sadie Howes highlight the key things client partners should consider when briefing their advertising agency.
Hi! BPD Healthcare Insights brings the collective thoughts of Brown, Parker & DeMarinis Advertising's most sought out and recognized healthcare marketing experts to Youtube on a weekly basis.
BPD Advertising partners with health systems, hospitals and healthcare companies to create rich brand experiences that drive market share, and positively impact customer loyalty.
Tags: How to Brief Your Ad Agency, advertising agency, hospitals, health systems, health marketing, healthcare systems, hospital marketing, healthcare marketing, health advertising, marketing experts, thought leaders, sadie howes, ward parker, client partner, creative brief